Coast Modern Goes For Adds with Guru EP

Luke Atlas and Coleman Trapp met while working as Los Angeles-based songwriters. After more than two years of peddling some great, some terrible, and some very weird creations, they received little more than fleeting glances. Discouraged, Trapp escaped for the mountainous serenity of Colorado. “I actually started thinking I might never go back,” he recalls. Without the pressure of writing-on-demand, he began messing around on a borrowed acoustic guitar and recording tossed-off ditties on an old cassette recorder. The pure, child-like enjoyment of writing only for himself led him to a realization: maybe he’d overlooked a path that was in front of him the whole time. Soon, warbly recordings began appearing in Atlas’ inbox. “At first I didn’t think much of them because they were so different, but they kept randomly getting stuck in my head,” says Atlas, who further encouraged Trapp’s experiments and eventually convinced him to move back to LA.

Since then, the pair has developed an aesthetic that combines their admiration for the spirit of misfit alternative bands and the fearless ethos of modern hip-hop. “Hollow Life,” one of their first creations, is an anthem for restless souls everywhere sung over plinking marimba mashed with angular fuzzy bass and booming 808 kicks that landed on Spotify’s US Viral 50 chart. It was followed by “Animals” and “Guru,” the latter being a breezily romantic song inspired by dancehall and The Beach Boys that hit #1 on the Hype Machine Most Popular Tracks chart.

“Obsessed. This song is the coolest thing you’ll hear today.” -NYLON

“If Animal Collective were an upbeat alt-J, they’d be Coast Modern.” –Consequence Of Sound

RIYL: Animal Collective, Vampire Weekend, Cults, Santigold, alt-J, Day Wave, Avid Dancer, HAIM, The Moth and the Flame, Bür Gür, Young Empires

Recommended Tracks: PLAY ALL

FCC CLEAN

Digital Servicing Only

Label: +1 Records

Goes for Adds 5/30 & 5/31