Rejjie Snow Goes For Adds

Posted on Mar 12, 2018
Rejjie Snow Goes For Adds

By most metrics, Rejjie Snow appears to be a rap artist and that’s technically true. But he doesn’t see it that way, and in any case the simplicity of the label obscures what makes him different, which is pretty much everything. “I thought I’d be blacklisted from hip-hop for being Irish,” he says, but that’s only the most obvious thing setting him apart. It’s not just that he grew up the only black kid on Dublin’s Northside, where there’s no music scene to speak of. It’s that Rejjie is a scene unto himself. He lives wherever his suitcase settles, wherever the songs send him — Los Angeles, New York, London — making albums in the middle of making other albums, and tangling words into beautifully complex knots that blur biography with fantasy over a shifting mass of rainy loops, technicolor keys, and trippy percussion. And then there’s his voice, deep and otherworldly, capable of riding a beat with metronomic precision, cooing to raw piano, or yawping Prince-like over a soul-rock-jazz groove. His influences are as disparate as George Michael and Charles Bukowski. He designs clothes and paints. He sees the moon as his first love. He almost had a career as a soccer star, but instead Rejjie has toured with Madonna, recorded with left-field dance genius Kaytranada and, after signing to 300 Entertainment in 2016, became labelmate to other outsiders like Young Thug and Fetty Wap.

To be fair, the Irish thing is pretty important to Rejjie becoming the proud and fearless creator that he is. He was nurtured with the perfect combination of feeling free — his parents supported his interests. Dad was a software engineer born in Nigeria and mom, who worked in retail, was Jamaican-Irish. He went to theater school, practiced sports, and began his hip-hop education via Playstation games like Grand Theft Auto and Tony Hawk, Rejjie learned about Wu-Tang and Nas when an older cousin from Nigeria came to visit. In quiet, he’d trawl YouTube and mimic his favorite bars. By 17 he was booking studio time and getting in trouble for graffiti. None of that stopped him from moving to Florida to attend a prep school on a soccer scholarship. Except, “I dropped a track on YouTube a couple of months before I left for America,” says Rejjie. It was “Dia Dhuit,” Gaelic for “hello,” under his old name Lecs Luther. “Suddenly it’s doing 50,000 views a month and I’m out there trying to do football.” A year later, after he transferred to the Savannah College of Art and Design, Elton John‘s management company sent a black SUV to pick Rejjie up in the middle of class. Naturally, he signed with them, dropped out of college, and started taking music seriously.

Rejjie moved to London, couch-surfing with friends and building a community of like-minded music friends through Soundcloud and, occasionally, hitting up their managers (which is how he came to be sitting on a treasure trove of unreleased collabs with buddy King Krule). This is where the man born Alexander Anyaegbunam became Rejjie Snow. He dropped the Rejovich EP in 2013 and, for a brief moment, outdid Kanye West and J. Cole on the iTunes hip-hop chart. And then our hero kinda disappeared for a minute. As interest in him spread, Rejjie, who admits to being shy, took time out to deal with family stuff and get his career right. He was coaxed back out in 2015, understandably, by the opportunity to open for Madonna on her Rebel Heart tour. It was kind of a disaster but the gig got him thinking about his now fiery band-backed live show. And the gig was bookended by a spree of new music: the Pharrell-channeling “All Around the World” produced by Cam O’bi (SZA, Chance the Rapper) and with a video starring Lily-Rose Depp; wobbly Kaytranada team-up “Blakkst Skin,” about interracial romance; and “Keep Your Head Up” single, a positive cut anchored by his soothing baritone.

His follow-up singles were all produced by Rahki – who won a Grammy with Kendrick Lamar – and it’s already given us a handful of impressively diverse gifts. There’s the moody G-funk of “Crooked Cops,” which Rejjie wrote after watching police violence explode in the U.S., and the thrilling “Flexin’,” a hypermodern trap-addled bleak-banger full of unapologetic braggadocio. And this time, rather than retreat amidst growing anticipation, Rejjie went ahead and dropped a full-length mixtape on the way to releasing his LP: 2017’s The Moon & You, an experimental beast of a different stripe that, despite a Joey Bada$$ cameo, puts him more squarely in the camp of genre-less auteurs like Shabazz Palaces, Anderson .Paak, and Thundercat.

The next opportunity is appropriately astral — Rejjie’s highly anticipated debut album, Dear Annie. Written and recorded across Los Angeles, London, and Paris, it’s a genre-spanning magnum opus of 20 tracks that features production from Kaytranada, Cam O’bi, Rahki, and Lewis Ofman. Assembling an entourage of similarly progressive artists, the project also includes guest appearances from Portland powerhouse Aminé, London madman Jesse James Solomon, and Oslo ice princess, Anna of the North. In his own idiosyncratic manner, Rejjie croons and rhymes equally while brandishing his heart proudly on his Stone Island sleeve. It’s an invitation to embark on a journey to the surreal depths of his soul. It’s as much a rite of passage for him as it is a rollercoaster ride of emotion and whether you’re on board or not, it will be near impossible not to feel something. From the jet-setting escapism of “Egyptian Luvr” and “Mon Amour” to the visceral otherworldliness of “Spaceships” and “Rainbows” to the haunting heartache of “Room 27” and “The Ends”, Dear Annie is a sweeping cinematic overture and bold statement of intent from the wise-beyond-his-years 23-year old. The future is unknown for a star like Rejjie but like all stars in the moonlit sky, the future is looking bright.

Recommended Tracks: “Rainbows,” “Egyptian Luvr (feat. Amine and Dana Williams),” “Spaceships (feat. Ebenezer),” “Greatness (feat. Micah Freeman)”

RIYL: Tyler, the Creator, Joey Bada$$, Anderson .Paak, Shabazz Palaces

FCC Warning: All tracks on the regular version – Clean download available

Label: 300 Entertainment

Going For Adds 3/12 & 3/13

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