Billboard Premieres Alex Lilly’s “2% Milk” Video

“I’m not totally sure exactly what it all means,” Alex Lilly recently told Billboard about the new video for her song “2% Milk,” taken from the album of the same name. As the magazine describes it, “The clip, directed by Sherry Romito, combines both black-and-white and color images of the bathing-capped swimmers in full routine — coached by a severe man looking like Back to the Future‘s Mr. Strickland — while Lilly, as an alien observer in a bubble helmet, looks on. In the midst of all this a young girl watches TV, switching between channels airing a series of nostalgic images.” Lilly explains, “The song is about things being sort of thin, culturally speaking. I think it reminded Romito of the way we placidly go through life, like you would in a ’50s commercial. It’s sort of dystopian but also kind of retro throwback world. It’s very unique.” See the video right here.